Because marketing was never supposed to just mean “the stuff on the feed.”

In fact, a conversation over coffee with another marketing professional recently made us laugh that maybe marketing should be regulated in the same way accountancy is!

Not because creativity should be restricted — but because the word “marketing” has become attached to almost anything.

Your why is more than a nice brand statement. “Start with your why” is one of those phrases we hear all the time in business and marketing. It can sound a little fluffy, but I actually think understanding your why matters far more than people realise.